Creating Powerful Brands (Pocket)
avLeslie De Chernatony, Malcolm McDonald, Leslie De Chernatony
ISBN: 9780750659802 - UTGIVEN: 2003-10This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updated with a raft of new cases and examples. The book [...]
From Brand Vision to Brand Evaluation (Häftad)
avLeslie de Chernatony
ISBN: 9781856177733 - UTGIVEN: 201003Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is the key scholarly text in this crucial topic, an already hugely respected title[...]
Creating Powerful Brands (Pocket)
avLeslie De Chernatony, Malcolm McDonald, Elaine Wallace
ISBN: 9781856178495 - UTGIVEN: 2010-09This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa[...]
