Introduces the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-[...]
Offers students with the attitudes, knowledge, and skills for entry-level international business and marketing occupations. This title includes political, legal, financial, economic and social/cultural considerations. It covers real-world applications, projects, technology, ethics, and cross-curricu[...]
PRINCIPLES OF BUSINESS, Eighth Edition, prepares students for the real world of business with complete coverage of finance, marketing, operations, and management.[...]