Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing effort[...]

Merenstein & Gardner's Handbook of Neonatal Intensive Care, 8th Edition, is the leading resource for collaborative, interprofessional critical care of newborns. Co-authored by physicians and nurses, it offers concise, comprehensive coverage with a unique multidisciplinary approach and real-world per[...]

Using Stata for Principles of Econometrics is a cutting edge text which incorporates the capabilities of Stata software to practically apply the principles of econometrics. Readers will learn how to apply basic econometric tools and the Stata software toestimation, inference and forecasting in the c[...]