The Fall of Advertising and the Rise of PR (Häftad)
avLaura Ries, Al Ries
ISBN: 9780060081997 - UTGIVEN: 200408Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Reprint. 40,000 first printing.[...]
Visual Hammer: Nail Your Brand Into the Mind with the Emotional Power of a Visual (Häftad)
avLaura Ries, Al Ries
ISBN: 9780984937066 - UTGIVEN: 2015-04
22 Immutable Laws of Branding (Häftad)
avAl Ries, Laura Ries
ISBN: 9781861976055 - UTGIVEN: 200004Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the[...]
The Fall of Advertising and the Rise of PR (Inbunden)
avRies, Al, Ries, Laura
ISBN: 9780060081980Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing num[...]
