The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic [...]
Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks.[...]
No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position i[...]
This seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of[...]
This is the first textbook on purchasing to develop the supply network perspective. The study of purchasing has traditionally focused on the procurement of goods and services by companies. In recent years, greater emphasis has been placed in research on purchasing and on the relationships that exist[...]
I många företag svarar kostnaderna för köpta varor och tjänster för mer än hälften av de totala kostnaderna. En följd av detta är att inköpsfunktionens betydelse ökat. En annan följd är att företagets leverantörer blivit viktigare. Nollfelsprincipen, k[...]
This book is about utilisation and development of logistics resources – traditional physical ones such as warehouses and vehicles and more modern “soft” ones such as business relationships and knowledge.[...]