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  1. Content Strategy for the Web (Häftad)

    av

    Kristina Halvorson

    ISBN: 9780321620064 - UTGIVEN: 2009-08

    If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
     
    Withou[...]

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    från 235.00 kr
  2. Content Strategy for the Web (Häftad)

    av

    Kristina Halvorson, Melissa Rach

    ISBN: 9780321808301 - UTGIVEN: 201202

    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not[...]

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    från 289.00 kr