Exhibit Marketing and Trade Show Intelligence (Inbunden)
avKlaus Solberg Soilen
ISBN: 9783642367922 - UTGIVEN: 2013-06"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they'll need to successfully me[...]
Market Intelligence (Häftad)
avPer V. Jenster, Klaus Solberg
ISBN: 9788763002028 - UTGIVEN: 200901The authors provide an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book discusses a number of tools and concepts useful to build strategic insights. Their focus is not only on competitors, but also on customers, suppliers and[...]
Introduction to private and public intelligence : the Swedish school of competitive intelligence (Häftad)
avKlaus Solberg Søilen
ISBN: 9789144036403 - UTGIVEN: 2005-03-11This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and marketingintelligence. The a[...]
Introduction to Private and Public Intelligence
avKlaus Solberg Søilen
ISBN: 9789144049793 - UTGIVEN: 2011-11This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and marketing intelligence. The [...]
20 svenska fallstudier för små och medelstora företag (e-bok)
avKlaus Solberg Søilen, Stefan Hubert
ISBN: 9789144057651 - UTGIVEN: 201111I boken presenteras den största samling fallstudier över svenska små och mellanstora företag som hittills är gjord. Författarna diskuterar också vad en fallstudie är, hur fallstudier konstrueras och hur de kan användas i undervisning och forskning.
De 20 korta fallstudierna bes[...]
