Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mau[...]
Winning by "not" competing This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed,[...]
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content
This global bestseller, embraced by organizations and industries worldwide, challenges everything you thoug[...]
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought yo[...]
The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was origi[...]
An Easy to Digest Summary Guide... > BONUS MATERIAL AVAILABLE INSIDE If you're looking for alternative methods to heal from certain diseases or you're simply looking to recharge your mitochondrial health for a more energizing life experience, you're going to want to read this one.. The Mindset W[...]
Ikke konkurrer med rivaler - gjør dem overflødige!Det handler om å finne den strategi som gjør bedriften unik på markedet og skaper produkter som er overlegne i forhold til konkurrentene. Det gjelder å fokusere på kreativitet og nye ideer.[...]
Blue ocean strategy was recently announced as the best Strategy book in the 2005 Best Business Books picks of Strategy & Business and it has been selected as one of Amazon.comâs Amazon Editors Picks for 'BEST BUSINESS BOOKS OF 2005'.
Blue Ocean Strategy bygger på 15 års forsk[...]
Unohda kilpailu - luo omat markkinasi!Yritykset ovat teollistumisen alkuajoista lähtien kilpailleet keskenään, taistelleet markkinaosuuksista ja pyrkineet erottumaan muista. Nämä kilpailukeinot eivät kuitenkaan takaa kannattavaa kasvua enää tulevaisuudessa. W. Chan Kim and Renée Mauborgne o[...]