For undergraduate Advertising and Integrated Marketing Communication courses.This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.Examine advertis[...]
For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesExamine advertising and promotions through the lens of integrated marketing communications.The caref[...]