This reinvents the branding process with new analytical tools based on the time-tested skills of the storyteller. In five clear steps, Jim Signorelli shows marketers how to develop brand-planning documents that have much more punch than traditional creative briefs. Signorelli includes sample "I AM [...]

Haven's breakthrough approach to creative writing uses storytelling techniques to enhance the creative writing process. This practical guide offers directions for 38 writing exercises that will show students how to create powerful and dynamic fiction. All the steps are included, from finding inspira[...]