Investigates the ways that intangible values can be identified, measured, and managed. By using case studies, and a set of accounting tools, this work demonstrates how a new value framework can protect investors while giving companies the ability to generate long-term growth.[...]
Asserting that intangibles create financial transactions, and not vice versa, this book offers methods of valuing intangibles in intangible forms, with associated and meaningful financial values. It also presents management frameworks in which various forms of intangibles can be classified, measured[...]