Using topics in the sports and entertainment industries, this text and multimedia supplements covers the basic functions of management as outlined in national and state standards. It also discusses topics such as: leadership, finance, people management, information management, legal and ethical iss[...]
Provides a strategic-planning overview of the entire internship process. Designed to provide career discovery information by actively engaging users through real world and informative learning activities, this title offers the opportunity to practice writing, speaking, and proposing solutions to cha[...]
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.[...]
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.[...]