Sökresultat för: Keith Mcdonald
Guillermo Del Toro (Inbunden)
avKeith Mcdonald, Roger Clark
ISBN: 9781441124494 - UTGIVEN: 2014-02-27
Marketing Due Diligence (Pocket)
avMalcolm Mcdonald, Keith Ward, Brian Smith
ISBN: 9780750683425 - UTGIVEN: 2007-01-08The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists [...]
Marketing Due Diligence - Reconnecting Strategy to Share Price (Häftad)
avMcDonald, Malcolm, SMITH, Brian, Ward, Keith
ISBN: 9781119953388 - UTGIVEN: 2013-08-31Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to inc[...]
