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  1. Innovation Management (Häftad)

    av

    Keith Goffin, Rick Mitchell
    ISBN: 9780230205826 - UTGIVEN: 201003

    Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start? Innovation Management begins by separating innovation into five i[...]

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    från 505.00 kr

  2. Identifying Hidden Needs (Inbunden)

    av

    Keith Goffin, Fred Lemke, Ursula Koners
    ISBN: 9780230219762 - UTGIVEN: 201010

    Many new products fail because they are based on ideas generated in focus groups and surveys -- methods that only scratch the surface of the customer's imagination. This book describes an approach to market research that uses new, probing methods to identify customers' hidden needs -- requirements t[...]

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    från 731.00 kr
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