Bateson and Hoffman's "Services Marketing, 4e, International Edition" examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage f[...]
The children of Philip III of Spain (1578--1621) and Margarita de Austria (1584--1611) inherited great potential power: the abilities to declare war or make peace, to advocate religious doctrine, and to exert lasting influence over art, culture, and taste. The leadership provided by this generation [...]
This 2006 book was the first handbook where the world's foremost 'experts on expertise' reviewed our scientific knowledge on expertise and expert performance and how experts may differ from non-experts in terms of their development, training, reasoning, knowledge, social support, and innate talent. [...]
This book contains 29 papers from the Clean Energy: Fuel Cells, Batteries, Renewables; Green Technologies for Materials Manufacturing and Processing II; and Materials Solutions for the Nuclear Renaissance symposia held during the 2010 Materials Science and Technology (MS&T'10) meeting, October 17-21[...]
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an exce[...]