Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Häftad)
avChris Brogan, Julien Smith
ISBN: 9780470635490 - UTGIVEN: 201008The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.[...]
The Impact Equation-Are You Making Things Happen or Just Making Noise? (Pocket)
avChris Brogan, Julien Smith
ISBN: 9780670922406 - UTGIVEN: 2013-08-01What can impact equation do for you? Impact = C (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your [...]
The Impact Equation: Are You Making Things Happen or Just Making Noise? (Inbunden)
avChris Brogan, Julien Smith
ISBN: 9781591844907 - UTGIVEN: 201210"Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tri[...]
