Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: *Reveal your brand's motivations, how it moves in the world, what[...]
As with the previous book, each visual example is allotted either a page or a spread depending on the complexity of the design. An accompanying caption credits the design firm, art director, designer, illustrator, etc. and there is also be a brief explanation regarding the hand-created element(s) in[...]