Sökresultat för: Joseph R. Priester
The Social Psychology of Consumer Behaviour (Pocket)
avRichard Bagozzi, Zynep Gurhan-Canli, Joseph R. Priester
ISBN: 9780335207220 - UTGIVEN: 2002-08-01Covers research and practical insights to show how theories in social psychology can be applied to consumer behaviour. This title includes information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory.[...]
