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  1. Flip the Funnel: How to Use Existing Customers to Gain New Ones (Inbunden)

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    Joseph Jaffe

    ISBN: 9780470487853 - UTGIVEN: 201002

    Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.[...]

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    från 179.00 kr
  2. Summary: Flip the Funnel - Joseph Jaffe

    ISBN: 9782806242921 - UTGIVEN: 2015-07

    Complete summary of Joseph Jaffe's book: "e;Flip the Funnel: How to Use Existing Customers to Gain New Ones"e;. This summary of the ideas from Joseph Jaffe's book "e;Flip the Funnel"e; shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new[...]

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    från 58.00 kr