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  1. Stated Choice Methods (Häftad)

    av

    Jordan J. Louviere, David A. Hensher, Joffre D. Swait

    ISBN: 9780521788304 - UTGIVEN: 2000-09

    Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pri[...]

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    från 565.00 kr