Sökresultat för: Jonathan Schroeder
From Chinese Brand Culture to Global Brands (Inbunden)
avJonathan Schroeder, Janet Borgerson, Wu Zhiyan
ISBN: 9781137276346 - UTGIVEN: 2013-10An insightful exploration of the global growth of Chinese brands that presents a unique Chinese perspective on history and culture in branding. China's growing economic power is an established fact, but why have Chinese brands so far been unable to translate success at home to international recognit[...]
The Routledge Companion to Visual Organization (Inbunden)
avEmma (EDT) Bell, Samantha (EDT) Warren, Jonathan (EDT) Schroeder
ISBN: 9780415783675 - UTGIVEN: 2013-08The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communic[...]
