Reveals that modern consumers are harder to find, more difficult to convince, and near-impossible to retain. This book explains how companies affect behavior - whether via marketing communications, distribution strategies, or customer service - is how branding is being reborn.[...]
This book is a collection of papers from The American Ceramic Society's 35th International Conference on Advanced Ceramics and Composites, held in Daytona Beach, Florida, January 23-28, 2011. This issue includes papers presented in the Mechanical Behavior and Performance of Ceramics & Composites Sym[...]