Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay's Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and desc[...]

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behin[...]