Tell the Truth (Inbunden)
avJonathan Baskin, Sue Unerman
ISBN: 9781936661466 - UTGIVEN: 2012-04Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively.
Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with [...]
Branding only works on cattle - the new way to get known (and drive your co (Inbunden)
avJonathan Salem Baskin
ISBN: 9780470742570 - UTGIVEN: 2009-01-16Reveals that modern consumers are harder to find, more difficult to convince, and near-impossible to retain. This book explains how companies affect behavior - whether via marketing communications, distribution strategies, or customer service - is how branding is being reborn.[...]
A History of Corporate Finance (Häftad)
avJonathan Barron Baskin, Paul J. Miranti
ISBN: 9780521655361 - UTGIVEN: 1999-12This study focuses on the role of institutions and organisations in the historical development of corporate finance. The book provides an overview of the evolution of practice in this field from the Italian merchant banks of the Renaissance through the formation of conglomerates and leveraged-buy-ou[...]
