Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products,[...]
"New York Times" bestseller
What makes things popular?If you said advertising, think again. People don t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes[...]
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from oth[...]
How to make products, ideas and behaviours really catch on.
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