This book deals with the complex social process of managing an innovative organization using strategy. Jon Sundbo presents an original sociology-based theory of innovation in firms which combines developments in markets and other environments with internal organizational processes. The fundamental c[...]

"Creating Experiences in the Experience Economy" focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based a[...]