In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The sec[...]
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company - even if it's profitable - can stand on its own. To illustrate this, Warrillow introduces us to [...]
Run your company. Don't let it run you.
Most business owners started their company because they wanted more freedom--to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.
Unfortunately, according to John Warrillow, most own[...]
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping "automatic customers."
These days virtually a[...]