This title contains strategies for looking past your products - to uncover what your buyers want. The most difficult task in selling - and the number one key to success - is to get inside the head of your buyer. "CustomerCentric Selling" presents a dynamic process for first understanding and shaping[...]
The classic guide to B2B selling--updated with the newest digital strategies CustomerCentric Selling pioneered the concept that the key to sales success lies in the ability to find solutions to customers' problems by getting into their minds, and it was the first book to provide the methodology to d[...]
Originally published in 1851, this work commemorates a great nineteenth-century sculptor, focusing particularly on his birthplace of Norton, near Sheffield.[...]