From Kabul to Baghdad and Back provides insight into the key strategic decisions of the Afghan and Iraq campaigns as the United States attempted to wage both simultaneously against al-Qaeda and its supporting affiliates. It also evaluates the strategic execution of those military campaigns to identi[...]
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an exce[...]