Now in its ninth successful edition, "Research Methods in Psychology" unites students' passion for psychology with their interest in answering questions about behavior and mental processes. The text introduces students to an array of methodological tools psychologists use in their research - from th[...]

Now in its ninth successful edition, "Research Methods in Psychology" unites students' passion for psychology with their interest in answering questions about behavior and mental processes. The text introduces students to an array of methodological tools psychologists use in their research - from th[...]

Offering not only a conceptual and theoretical grounding in persuasive techniques, this title also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. It includes case studies on campaigns as diverse as Death Cigarettes and Mecca Cola.[...]