Sökresultat för: John E.G. Bateson
Services Marketing (Häftad)
avK. Hoffman, John E.G. Bateson
ISBN: 9780538476454 - UTGIVEN: 201010Bateson and Hoffman's "Services Marketing, 4e, International Edition" examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage f[...]
Services Marketing (Häftad)
avK. Douglas Hoffman, John E.G. Bateson, Emma Wood
ISBN: 9781844808137 - UTGIVEN: 200904This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an exce[...]
