Tested Advertising Methods (Häftad)
avJohn Caples, Fred E. Hahn
ISBN: 9780130957016 - UTGIVEN: 199806A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.[...]
Making Ads Pay (Häftad)
avJohn Caples
ISBN: 9780486486017 - UTGIVEN: 201112A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical[...]
How to Make Your Advertising Make Money (Häftad)
avJohn Caples
ISBN: 9781607964612 - UTGIVEN: 201206
Making Ads Pay: Timeless Tips for Successful Copywriting (Häftad)
avJohn Caples
ISBN: 9781607965664 - UTGIVEN: 201302
Tau / Journey to the End (Pocket)
avPhilip Lamantia, John Hoffman, Garrett (EDT) Caples
ISBN: 9780872864856 - UTGIVEN: 2008-04Two long-lost volumes from the classic Beat period. Tau is Philip Lamantia's mystical second collection of poems, originally slated for publication in 1955, but suppressed by the poet due to his evolving religious beliefs. Journey to the End contains the poems of the legendary John Hoffman (1928-195[...]
