Explores the developments in sport marketing with an analysis by one of the world's leading sport marketing academics. This book provides an introduction to the key aspects of sport marketing. It enables readers to understand the differences between sport marketing and marketing in other sectors.[...]
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in [...]
One of the major tasks facing researchers, practitioners, and funders is the development of empirical tools to measure the inherent worth of nonprofit organizations as well as the sector as a whole. Renowned scholars present chapters on the state of the art of performance measurement in the nonprofi[...]