This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing a[...]

This textbook describes the linear regression model with a single predictor variable, regression models containing several explanatory variables, nonlinear models, regression models with time series errors, and logistic and Poisson regression models. Students should have already completed a course i[...]