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  1. Marketing Communications (Häftad)

    av

    Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh

    ISBN: 9780273721383 - UTGIVEN: 201003

    Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context.The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketin[...]

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    från 481.00 kr
  2. Marketing Communications (Häftad)

    av

    Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh

    ISBN: 9780273773221 - UTGIVEN: 201307

    Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales p[...]

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    från 568.00 kr
  3. How Cool Brands Stay Hot (Inbunden)

    av

    Joeri Van Den Bergh, Mattias Behrer

    ISBN: 9780749462505 - UTGIVEN: 2011-03-28

    Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. What drives them as consumers? How can marketers develop the right brand strategies to reach this generation?
    This boo[...]

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    från 239.00 kr
  4. How Cool Brands Stay Hot (Häftad)

    av

    Joeri van den Bergh, Mattias Behrer

    ISBN: 9780749468040 - UTGIVEN: 201303

    Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critic[...]

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    från 239.00 kr