"""The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation--and those who don't. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I [...]
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning."
--The Influential Marketing Blog (May 2011)A company's brand is its most valuable as[...]