Trust Joanne Chang?author of the bestselling Flour and a Harvard maths major to boot?to come up with this winning formula: Minus the sugar equals plus the flavour. The 60-plus recipes here are an eye-opener for anyone who loves to bake and wants to cut back on the sugar. Joanne warmly shares her sec[...]
SALES HANDLE: Recipes for 100 favorite treats from Flour, a Boston bakery with 4,000 customers a day. KEY SELLING POINTS: * Author is a mediagenic Chinese-American female entrepreneur who shifted focus from economics and mathematics to baking. * Flour Bakery + Cafe, the bakery, has received tons o[...]
Following the breakout success of Flour, Joanne Chang brings us a book featuring more baking in equal part with savory foods from her four Flour cafes. She guides the reader through a whole day's menu at Flour in 120 recipes, from breakfast treats to fresh lunches of soups and sandwiches to creative[...]