Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various typ[...]

This text aims to provide an understanding of what email marketing is, why it is here to stay, and the reasons behind its growth. Readers should learn the ins-and-outs of creating an effective email marketing strategy and why it plays such a significant role in building customer relationships.[...]