The Fun of Getting Thin: This is an entertaining and inspiring story about one man's "journey into fat" and how he was able to reverse that course and get back to his ideal weight. Written many years ago, it's fascinating to hear that people had the same struggles then as now with weight control and[...]

Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses the importance of understanding consumer behaviour, and the tools and techniques available for doing so.[...]

This book is aimed at undergraduates taking an introductory marketing course.Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green [...]

Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of:· traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing,· up-to-date topics such as corpo[...]

Blythe's name appears first in the earlier edition.

A book from Cengage Learning on Principles and Practice of Marketing.

Why do you choose the things you buy such as this textbook, a smartphone or an item of clothing? How often, where and instead of what? What do you consider a trivial necessity or a fun luxury? What do you do with products once you've purchased them? When do you decide to dispose of them and why? As [...]

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, b[...]

Introduces and examines the key issues, methods, models and debates that define the field of marketing. This book covers over 50 essential concepts, including the marketing mix, branding, consumerism, marketing communication and corporate image. It includes various entries that feature: useful defin[...]

Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things differently? By starting each day with a new ide[...]

Part of a completely new offering for IB Mathematics, this text provides extensive practice, detailed examination support, the latest GDC support and a free eBook, in addition to offering the most thorough syllabus coverage, which is crucial for the IB student. Uniquely developed with the IB, you ca[...]