Introduces students to the ways that the media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon the examples including "Lost", "24", and "Heroes", this book examines the ways that television programming has changed with the influx [...]
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtapos[...]