A guide for the true center of the sale-you When all things are equal (and in today's competitive world they almost always are) people buy you-the salesperson. No matter the product, the best salespeople, the ones who win, are selling themselves.[...]

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. "Experience" has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they re[...]