Sökresultat för: Jean-Loup Chappelet
The International Olympic Committee and the Olympic System (Storpocket)
avJean-Loup Chappelet, Brenda Kubler-Mabbott
ISBN: 9780415431682 - UTGIVEN: 200805The International Olympic Committee (IOC) is one of the most important organisations in world sport and one of the most significant non-state actors in world politics. Everybody knows the Olympic Games but few are familiar with the organisation and the system that has enabled the Games go on from Ol[...]
Olympic Marketing (Pocket)
avAlain Ferrand, Jean-loup Chappelet, Benoit Seguin
ISBN: 9780415587877 - UTGIVEN: 2012-05-01The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles o[...]
