Sökresultat för: Jean-Claude Usunier
International Business Negotiations (Pocket)
avPervez N. Ghauri, Jean-Claude Usunier, J-C Usunier
ISBN: 9780080442938 - UTGIVEN: 200310Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to enhan[...]
Marketing Across Cultures (Häftad)
avJean-Claude Usunier, Julie Anne Lee
ISBN: 9780273757733 - UTGIVEN: 201212In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity.[...]
