Sökresultat för: Jean Noel Kapferer
The Luxury Strategy (Inbunden)
avJean Noel Kapferer, Vincent Bastien
ISBN: 9780749464912 - UTGIVEN: 201209"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text expl[...]
The New Strategic Brand Management (Häftad)
avJean Noel Kapferer
ISBN: 9780749465155 - UTGIVEN: 201201Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as o[...]
