Fathers and Babies is the one and only baby care book written expressly for fathers. Fathers and Babies is a light and reassuring introduction into the world of fatherhood. Fathers today want to be, and are expected to be, involved parents who bond with their children and help them thrive. Yet, sadl[...]
Written in an accessible style, "Advertising Creative: Strategy, Copy, and Design" gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide st[...]
Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing[...]