For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the read[...]
Service Quality Management in Hospitality, Tourism, and Leisure offers practitioners and educators the latest concepts and strategies that will improve the delivery of hospitality services. Discussing services management, marketing, operations management, human resources management, and service qual[...]