An updated guide to advertising contains in the latest edition coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. Reprint. 10,000 first printing.[...]
"Breezy and salty." -"The New York Times
""Hilarious Honest, intimate, this book tells it as it was." -Mary Wells Lawrence, author of "A Big Life" ("In Advertising") and founding president of Wells Rich Greene
"Breezy and engaging though] ...The chief value of "Mad Women" is the witness it[...]
Did people really have sex in the office? Did they actually drink martinis at 11am? And what was it really like for women working on Madison Avenue in the 1960s? This book answers all these questions and more in this tell-all account of life with the real Mad Men.[...]
Fans of the show "Mad Men" are dying to know how accurate it is. Was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Mass says the answer to all three questions is unequivocally "yes." Her book, based on her own experie[...]
"I lingered over the pages and the years as this special Christmas Angel was handed down from one generation to the next. This is a story that will linger in your mind and in your heart." --Debbie Macomber, #1 New York Times bestselling author A charming, heart-warming Christmas tale, sure to deligh[...]