Sökresultat för: James G. Webster
The Marketplace of Attention (Inbunden)
avJames G. Webster
ISBN: 9780262027861 - UTGIVEN: 2014-08Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need i[...]
Ratings Analysis (Häftad)
avJames G. Webster, Patricia F. Phalen, Lawrence W. Lichty
ISBN: 9780415526524 - UTGIVEN: 2013-11This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratin[...]
