Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional di[...]
Business-to-business markets - what the authors call 'business markets' - account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business markets - typically commodity markets or those susceptible to commodization[...]
Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.[...]
The visually arresting and often misunderstood octopus has long captured popular imagination. With an alien appearance and an uncanny intellect, this exceptional sea creature has inspired fear in famous lore and legends - from the giant octopus attack in 20,000 Leagues Under the Sea to Ursula the se[...]