-- Washington Post Book World
"If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean." -- from Where Men Hide Where Men Hide is a spirited tour of the dark and often dirty places men go to find comfort[...]
James Twitchell takes an in-depth look at the ads and ad campaigns?and their creators?that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum?s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of hali[...]